About:

Alexander, the director of De Mens Werkt Groep, had lent me the book 'The blue ocean' at the start of my internship. This book covers the philosophy on which DMWGroep is built. A strategy whereby instead of fighting other businesses in an existing market, creating a new market (ocean).

When he approached me with the question if wanted to design a flyer for his event, I immediately knew what could inspire me. The first chapter of the book gave an example of circus Soleil, the first circus that created a new blue ocean. I combined this with the core values ​​of DMWGroep: You are never too old to reach your goals regardless of your age.

The result: a working (or job-seeking) person over 50 flying at the trapeze, with the blue ocean beneath. On the first image at the top, you see the first sketch and next to it, the end result.
After feedback it became clear that the two loose hands seemed too uncertain, so I adjusted te hand so it holds the bar. Furthermore, I have adjusted small details. By combining the two techniques (traditional illustration and digital editing), this was possible and quicker to do.

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Client: WATcompany

External client: https://www.dmwgroep.nl/